Controlled experiments, or A/B tests, are the gold standard for optimizing websites. From Amazon's checkout flow to Google's search results, A/B tests can help companies improve workflows to download software, sign-up for subscriptions, click on content, or make a purchase. […]

Part of Data Science Series - SAS Visual Analytics is a web-based product that leverages SAS high-performance analytics technologies to empower organizations to explore huge volumes of data very quickly to identify patterns, trends, and opportunities for further analysis.